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How to Write Customer Interview Questions With AI

By Staffmor Staff

Practical guides from the team building Staffmor.

To write customer interview questions with AI, tell it the one decision you are trying to make and ask for a short set of neutral questions about what people actually did. Ask about the last time something happened. A question that names your preferred answer gets you that answer and teaches you nothing.

The example is a made-up workshop owner who wants to know why people hesitate before booking.

Pick one thing you don't know

Why do some people look at the workshop and not reserve? It could be the timing, the equipment, or doubt about whether it is for beginners. The interview is there to find out. It is not a sales call.

Give it the decision, who you will be talking to and what you already know. Agree beforehand how answers will be recorded and whether you may quote them.

The request

The request: "Write six interview questions about how someone decides whether to reserve a workshop. Ask about their recent experience and the information they needed. No leading questions, and don't assume they are enthusiastic. Include one follow-up for vague answers. Add a note on keeping what they said apart from what I think it means."

What comes back

Tell me about the last time you wanted to learn a bicycle repair.
What did you do first?
What did you need to know before choosing an option?
When you read this workshop description, what is still unclear?
What would stop you from attending?
Is there anything important I haven't asked?

The follow-up, for an answer like "it seems good": "What part would help you decide?"

The mistake to watch for

The leading question, which usually arrives as kindness. "Wouldn't it be easier if we supplied the tools?" Everyone says yes. You have learned that people agree with pleasant suggestions, and you will go and build the thing you already wanted to build.

The test for each question: could a person answer it without knowing what you hope to hear? "What would stop you from attending?" passes. "Is the price a concern?" has put the price in their head.

Ask about the past, too. "Would you book a workshop like this?" gets a polite yes. "What did you do the last time you wanted to learn this?" gets what happened.

Take notes you can use

Write down the question, the answer and whether it is their exact words. Keep your own reading in a separate column. A handful of interviews can surface points of confusion to investigate. It will not give you a percentage of anything.

Run it in your Staffmor office

Open the office on the computer running it with its Start Staffmor launcher. If you already have a paired web office, open it here. Paste this request and the source material into the conversation. Use your approved Codex connection, or ask your open Claude Code session to "Check Staffmor for work." A saved request is not a completed result. Review the answer or file when it comes back and reply with corrections. Ask it to mark any question that could be answered by agreeing with you.

Staffmor writes the guide. Finding people, getting their consent and holding the conversation stay with you. New to Staffmor? Set up your office with Codex or Claude Code and an empty folder. Use your own supported AI account and approve the download, office activation and local folder/network access during setup. Claude Code pickup is manual; keep that local session open.